AI is slowly creeping up on search market share.
But it’s not a [direct replacement](https://www.sixthcitymarketing.com/2025/02/24/gpt-search-study/?utm_campaign=how-to-sell-ai-seo-to-your-clients&utm_medium=referral&utm_source=joedavies.beehiiv.com#:~:text=People are using ChatGPT differently,only 34%25 did on ChatGPT.).
Various studies have shown people use AI for different things to search. People sometimes use both AI and traditional search in tandem.
But the bottom line is, AI search will be a very important part of a buyer journey for your clients.
Our recent stats show it’s converting 2x higher than traditional search traffic:
This is not to mention, most visibility in AI will result in no direct referral traffic.
Success from AI search is less about clicks and more about visibility.
First of all, realise that doing great SEO means you’ll already be doing well in the AI overviews, whether it’s Google AI overviews, chatGPT, perplexity etc.
But there are some things to look at for your clients that will increase the chances of inclusion in AI overviews.
Slightly different to link building, in which ‘traditional SEO’ would lead SEO’s to building links with keyword anchors to specific pages. Brand Mentions involves getting mentioned by high tier publications, in listicles or reviews.
Here’s the ahrefs study that confirms:
We are seeing these getting picked up quickly, and used to build the responses:
