First watch the video tutorial:
https://www.youtube.com/watch?v=iYCGlNIAooE
Actionable Guide: How to Get Leads for Your Agency from Organic Search (SEO)
- Leverage SEO's Low Cost Per Acquisition:
- Treat your website as a client. Use your own resources to rank for targeted keywords with minimal cost.
- Focus on Niche Keywords:
- Avoid broad, generic keywords like "SEO agency" that bring in unqualified leads.
- Target long-tail keywords that combine your expertise and location (e.g., "content agency for B2B in London").
- If location-based targeting is not an option, create highly specialized pages for your services.
- Create High-Value Content:
- Write “best” listicles (e.g., “best content agency for lawyers”).
- Publish how-to guides (e.g., “how to outsource content marketing”) to address potential clients’ specific problems.
- Use these blogs to build authority, attract traffic, and guide leads into your ecosystem.
- Develop Free Tools:
- Build tools like a blog title generator, keyword rank checker, or meta description generator.
- These tools attract users to your site and establish trust for potential future conversions.
- Start with Low-Competition Keywords:
- Prioritize keywords with low search volume but high intent, such as “SEO blog writing service” or “content agency for startups.”
- Gradually expand to broader terms once you’ve established authority in your niche.
- Think Long-Term:
- Focus on creating evergreen content that continues to drive traffic over time.
- Include informational content for users who may not be ready to buy immediately but could convert later (e.g., "how to build links effectively").
- Monitor and Refine:
- Regularly analyze which keywords and content are driving qualified leads.
- Use tools like Google Analytics or Search Console to track performance and optimize content accordingly.
- Be Creative and Persistent:
- Experiment with blog post topics, tools, and niche terms.
- SEO requires effort and consistency, but with upfront work, you can build a steady lead channel that pays dividends long-term.
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